The Knew Purpose guides visionary leaders to build profitable businesses that uplift people and strengthen communities. Our approach transforms purpose into performance — creating value that reduces poverty, advances wellbeing, and reshapes industries for the better.
A Knew Leadership Philosophy
Knew = what you’ve known, evolved into what’s now needed. We believe knowledge is key to bridging economic, social and environmental gaps. Through human-centered design and conscious leadership practices, we help leaders clarify their purpose and infuse it into the everyday systems of their team, company, and community. When purpose is embodied, leadership becomes a force for empowerment rather than extraction.
A Knew Business Model
Business can be a catalyst for good. We help organizations design business models where profitability and positive impact reinforce each other — not compete.
We value:
Transparency and trust
Collaboration over competition
Sustainability as standard practice
Inclusion as strategy
Social return on investment
Purpose-driven business is not idealism — it’s competitive advantage. When capitalism is facilitated consciously, value is shared: with people, with communities, with the planet.
Our Method: SoulMap®
Purpose is where you begin. SoulMap® is how you grow.
SoulMap® is a 27-step learning system that develops conscious leadership at three scales:
Conscious Leader — the individual (Steps 1–9)
Conscious Company — the business (Steps 10–18)
Conscious Community — the ecosystem (Steps 19–27)
Each step builds the competencies leaders need to create profitable, purpose-driven companies with measurable social and environmental impact.
Supported by 4-core practices — mindfulness, intuition, generative thinking, and heart-mind action.
Our Clients
We partner with socially, ethically, and environmentally conscious entrepreneurs, organizations, and individuals committed to practicing conscious leadership. From purpose-driven enterprises shaping the new economy to individuals at pivotal transition points, our clients are ready to reclaim agency, realign their work and lives, and lead with integrity.
“Sydney Price is gifted at leadership development, as she puts people first. Through her purpose-driven approach and business expertise, she empowers leaders to transform their organizations from the inside out. She is an incredible partner to have by your side.”
