The Knew Purpose cultivates
good business through Conscious Leadership

Our way: Purpose + Profit + Social Impact


our clients

We work with leaders, organizations, and entrepreneurs. 
Our clients include for-profits and non-profits as well as Benefit Corporations and B Corps.

We wake up dreams and empower leaders to design
and build from their unique vantage point. We utilize human-centered design
to unleash potential in individuals and organizations.


our founder


Sydney Price is an award-winning executive and Founder of The Knew Purpose, a conscious leadership company.

The Knew Purpose guides leaders to their greatest potential, building financially sustainable businesses supporting people and our planet. Recognized as a catalyst in business transformation for her abilities to intertwine purpose, business, and social impact, Sydney was awarded “Most Influential Women” by CEO Connection, 2015. As an ICF certified coach and inspirational speaker she drives meaningful and measurable change by empowering other leaders, businesses, universities, non-profits, and social entrepreneurs.

Previously, as SVP of Corporate Social Responsibility at Kate Spade & Company (KSC), Sydney strategically built a profitable commercial channel within KSC value chain while creating a women-focused Social Enterprise Supplier Model in Rwanda. This innovative model received “Best Economic Empowerment Program” from the US Chamber of Commerce Foundation in 2015 and was studied and endorsed by Georgetown University, 2017.

She continues to passionately drive Good Business with an entrepreneurial spirit. Her mission with The Knew Purpose is to awaken leaders and companies to their authentic purpose, establishing better business practices as the new global standard.

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our purpose

To awaken leaders to their passion and purpose —
Conscious Leaders transform and empower their team, company, and community for a better world.



What’s yours?

Start evaluating your purpose with our SoulMap® Discovery Guide, when you sign up for The Knew Purpose newsletter.